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The Victorian Commission for Gambling and Liquor Regulation (VCGLR) is the independent statutory authority that regulates Victoria's gambling and liquor industries.

Our vision is that Victorians and visitors enjoy safe and responsible gambling and liquor environments.
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Apply for a wine and beer producer's licence

Other related content
LiquorWineryApplicantApply

This page outlines the process for applying for applying for a wine and beer producer's licence (formally known as a vigneron's licence).

This licence authorises the supply of:

  • the licensee's own product to any other licensee at any time and at any place (wholesale)
  • the licensee's own product to the public from the licensed premises for both on- and off- premises consumption
  • any liquor, including the licensee's own product, from the licensed premises for on-premises consumption
  • the licensee's own product to a person who makes an off-premises request (for example, orders by way of email, telephone, facsimile transmission, internet or other electronic communication)
  • the licensee's own product from an additional retail premises for consumption away from the licensed premises.

More information about the obligations of this licence are detailed in the Wine and beer producer's licence fact sheet (PDF, 240KB).

Who would normally apply?

The following table outlines the requirements to hold this licence:

Product Requirements
Wine, cider, brandy or perry
  • The licensee grows their own fruit and the licensee has assumed the financial risk for the production, or
  • The fruit is grown under the direction of the licensee by another person and the licensee bears the financial risk for the production.
Beer
  • The licensee brews their own beer, or
  • The licensee assumes the financial risk for it's production by another person.
Promotional event authorisation
  • Licensees of this category will be able to apply for a promotional event authorisation that will be endorsed on their licence. This allows the sale of product at as many farmers' markets, craft markets, festivals and other promotional events as they wish.
  • This does not include attendance at major events or horse racing events, for which a separate licence is required. Liquor may be supplied at a promotional event between the hours of 7am and 8pm.
  • You are required to keep a record of the events you have attended. See the sample template, Wine and beer producers - register of promotional events (PDF, 45KB). You may use this format or create your own.
  • Licensees may choose to specify an additional retail premises. At this address, licensees are only permitted to sell their own product for consumption away from the premises. The retail premises must be in the same wine region as the primary premises on the licence.
How to apply

Download and complete the Wine and beer producer's application kit (PDF, 415KB).

If you require the application form to be mailed to you or if you have any other question, please submit an enquiry via the contact us page.

Download and complete the wine and beer producer's licence application kit (PDF, 415KB)

Page last modified 
2 June 2017