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The Victorian Commission for Gambling and Liquor Regulation (VCGLR) is the independent statutory authority that regulates Victoria's gambling and liquor industries.

Our vision is that Victorians and visitors enjoy safe and responsible gambling and liquor environments.
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Party's over - third party promoters do not take on a licensee's responsibilities

A crowd with hands raised, dances in front of a concert stage

Liquor licensees are responsible for the safety of their venues — for their patrons, their employees and the community. Licensees must meet their liquor licence conditions and ensure that alcohol is served safely and responsibly.

You, the licensee, are responsible for your venue - even if the event is hosted by, created or advertised by a third party. This includes any special events, themed nights and promotions.

When using third party promoters to market and promote your venue, carefully consider the theme and style of the event as well as any drink packages or promotions. The way alcohol is promoted and sold influences patrons, the way they consume alcohol and how they behave. Some events, drink packages and drink promotions can encourage excessive and irresponsible consumption of alcohol, in turn contributing to anti-social behaviour, alcohol-related violence and adverse health effects.

Licensees should also evaluate any potential impacts the event may have on responsible service of alcohol and the amenity around the venue. It may attract more visitors to the surrounding area, resulting in increased noise and other amenity issues. Think about how your event may create more foot traffic and noise, impact on local parking facilities and increase the possibility of vandalism.

When promoting an event through websites and social media channels the licensee, and the promoter, should be adhering to responsible liquor advertising and promotion guidelines set out by the Victorian Commission for Gambling and Liquor Regulation (VCGLR). Read the Guidelines for responsible liquor advertising and promotions to ensure your promotion does not breach the principles.

Ultimately, licensees are responsible for any breaches of the liquor laws detected at their venues. Licensees may face enforcement actions including infringement notices, demerit points, written warnings, enforceable undertakings, disciplinary action and even criminal prosecution.

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Article last modified 
15 June 2018