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The Victorian Commission for Gambling and Liquor Regulation (VCGLR) is the independent statutory authority that regulates Victoria's gambling and liquor industries.

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Keeping on top of ‘Bottomless brunches’

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Licensed venues should be careful to make sure ‘Bottomless brunches’ don’t leave them exposed to a possible breach of their liquor licence.

The all-inclusive food and beverage promotions can be successful at attracting customers but potentially can also lead to irresponsible promotion or consumption of alcohol if venues are not careful.

In addition to your legal obligations, it is important venues implement best practice measures to minimise harm and reduce risks to patrons, staff and the community.

When planning ‘Bottomless brunches’ venues should consider the following:

  • Responsible Service of Alcohol still applies. Are you staff experienced and confident enough to refuse service to intoxicated patrons? Do you have dedicated staff observing patrons for early signs of intoxication? 
  • What limitations are there on the number of drinks being served? What instructions do staff have if they see patrons stock-piling drinks?
  • What is the duration of the event?  Is it encouraging rapid consumption of alcohol so patrons get ‘bang for their buck’?
  • Does promotion of the event abide by the VCGLR Responsible liquor advertising and promotion guidelines (PDF, 277.49 KB) which state that advertising which explicitly focuses on ‘all you can drink’ is unacceptable?  
  • Do patrons have to ask for water or are water glasses regularly topped up at tables?
  • What type of food is available and is it substantial?
  • Do the benefits of having ‘Bottomless brunches’ outweigh the potential risk to your liquor licence?

The VCGLR Safe function guidelines (PDF, 468.63 KB) is a good resource when planning events and it is important you and your staff are familiar with the Intoxication guidelines (PDF, 317.38 KB).

Banning notices can be issued by the VCGLR for any promotion it considers to be in breach of responsible liquor advertising and promotion guidelines. 

Failure to comply with  banning notice may also result in the VCGLR seeking to vary, suspend or cancel a liquor licence and carries a maximum penalty of more than $19,000.

 

A list of promotions which have been banned by the VCGLR are available on the VCGLR website.

Article last modified 
11 April 2019