There are clear standards and guidelines for licensees to follow when advertising or promoting liquor sale or events.
Licensees have clear obligations under the Liquor Control Reform Act 1998 to serve alcohol responsibly. This page outlines guides and prinicipals in relation to responsible alcohol advertising and promotions.
Victoria boasts a vibrant hospitality and tourism industry with a culture of appreciating fine food and entertainment. The sale and enjoyment of alcohol is part of this. But holding a liquor licence is a privilege, not a right, and selling alcohol comes with very real and serious obligations.
The legal drinking age in Victoria is 18 years of age, and it's generally an offence for any person to supply alcohol to a minor. This page contains information on under-18 on licensed premises.
The star rating system provides greater incentives for licensees to comply with Victoria’s liquor licensing laws.
Under the Liquor Control Reform Act 1998 (the Act), licensees are required to display certain signage (also referred to as posters) around their licensed premises.
Liquor fees are a standard business cost for all licensees, and as such all licensees should factor this fee into their business planning.
There are more than 80 liquor forums across Victoria. If you would like to join a liquor forum, find the one closest to you, and email or phone one of the contacts listed below.
Resources and materials providing guidance and practical advice on how to establish, manage and operate forums.
The following is a list of organisations that you might consider approaching to provide a guest speaker for your next liquor forum. The list is not exhaustive.