There are clear standards and guidelines for licensees to follow when advertising or promoting liquor sale or events.
Licensees have clear obligations under the Liquor Control Reform Act 1998 to serve alcohol responsibly. This page outlines guidelines and principles in relation to responsible alcohol advertising and promotions.
Licensed venues that supply alcohol for consumption on-site are required to provide free drinking water.
To hold events that are open to minors in licensed premises liquor licensees or permittees must submit either a notification or an application form to the VCGLR.
It is an offence for a licensee or permittee to supply liquor to a person in a state of intoxication, or to permit drunken or disorderly persons to be on the licensed premises, or on any authorised premises.
The star rating system provides greater incentives for licensees to comply with Victoria’s liquor licensing laws.
All mandatory liquor signage was updated on 29 June 2018. Please replace your existing posters with those shown below.
Completing an approved Responsible Service of Alcohol (RSA) program gives participants the skills and knowledge to contribute to a safe and enjoyable environment in licensed premises.
The RSA online refresher course is a quick, easy and convenient way to keep your skills up-to-date while also meeting any mandatory RSA training requirements.
Licensees who hold a general, on-premises, late night or packaged liquor licence may apply for an exemption from one or more of the requirements relating to the Responsible Service of Alcohol (RSA).